Vietnam Pet Industry Outlook 2026: Opportunities for sustainable growth and the responsibility to lead collaboratively
Dear Valued Distributors, Partners and Everyone in the Pet Industry,
An overview of the development of the Vietnamese pet industry over the years reveals a significant transformation, as pets have evolved from being regarded merely as “animals” to becoming valued companions in many households.
This transformation has contributed to a more dynamic and professional market and has simultaneously increased our collective responsibility to deliver appropriate, safe, and sustainable solutions to customers
1. Vietnamese Pet Owners: Evolving Relationships and Elevated Expectations.
The most noticeable change is that customers are becoming more knowledgeable and increasingly demanding:
- Paying close attention to product ingredients, origin, and quality standards.
- Seeking trustworthy guidance – not merely low-priced or “trendy” products.
- Willing to spend thoughtfully when they see genuine value and transparency.
This shift is more than a consumer trend; it reflects a market that is truly maturing.
As the market evolves, the role of distributors and pet shops becomes more critical than ever which is “you are not simply selling products – you are shaping pet-ownership habits and influencing the well-being of an entire community”.
2. Every opportunity brings challenges, reinforcing the need for long-term vision.
Rapid growth inevitably brings intense competition. The influx of new brands, expanding sales channels, and the rise of e-commerce platforms have made the market more competitive than ever.
In such an environment, sustainable advantage is not built through short-term tactics. It derives from the ability to consistently deliver:
- Price wars,
- Importing a wide variety of goods or,
- Chasing short-term trends.
Instead, sustainable advantage lies in the ability to build trust – trust in the product, trust in the sales team, and trust in how a business conducts itself in the market. That trust can only be built through professionalism, transparency, and consistency.
3. Pet Prince Strategy: Driving Leadership through Value, Enabling Partnerships through Capability
In 2026 and the years ahead, Pet Prince will steadfastly advance three strategic priorities:
3.1 Commitment to Superior Quality and Full Transparency
We collaborate with reputable global manufacturers and ensure that every product introduced in Vietnam is supported by clear information, scientific grounding, and responsible usage guidance tailored to local needs.
Rather than “maximizing assortment”, our objective is to build an intelligent, cohesive portfolio – aligned by category logic, consumer segments, and health considerations – making it easier for partners to advise with confidence.
3.2 Strategic Partnerships with Distributors to Ensure Sustainable Growth
Pet Prince believes in building strategic partnerships with distributors – beyond traditional distribution
We focus on:
- Comprehensive sales support tools and data,
- Practical, hands-on training programs,
- Growth initiatives that expand the market without disrupting it.
Our goal is for each partner to become a trusted destination within its community – where customers come not only to seek products, but also to receive reliable, expert advice.
3.3 Contributing to a Responsible Pet-Care Ecosystem
Sustainable growth can only be truly achieved when it is accompanied by the right awareness.
Pet Prince will continue to support initiatives such as:
- Education on pet nutrition, health and safety,
- Promoting responsible pet ownership,
- Professional collaboration between veterinarians, experts,
- Raising awareness of community activities for pets.
We believe that a civilized and well-informed market is the strongest foundation for long-term success across the entire industry.
4. Our Commitments to Partners
As we move into 2026, Pet Prince reaffirms three core commitments:
1. Operational and strategic transparency
Clear policies, consistent communication, and readiness to engage openly.
2. Capability-based partnership
Support grounded in insights, training, and tools and disciplined portfolio strategy – not rhetoric.
3. An Unwavering Long-Term Vision
Every strategic decision is evaluated against one question:
“Will this contribute to the healthy, sustainable development of Vietnam’s pet industry?”
If the answer is no, we will not pursue it.
5. Expression of Gratitude
Pet Prince’s success has never been a solitary achievement. It is the result of trust, collaboration, and shared commitment among all of us.
We would like to express our sincere gratitude to our valued partners for your steadfast companionship throughout this journey – overcoming challenging times, remaining dedicated to customers, and together upholding the true values of the industry.
As we move into 2026, challenges undoubtedly lie ahead. Yet I firmly believe that with a clear vision and unwavering conviction, we will continue to build a stronger future for the industry and a better life for every pet-owning family in Vietnam.
Warm regards,
Philip Le
