Pet Prince pioneered the introduction of soft and organic soft kibble lines such as Zenith and Origi-7—solutions that represented groundbreaking nutritional innovations at the time. This segment diversification strategy empowered our dealer network to capture a broader range of customer segments while solidifying competitive advantages through a meticulously curated and clearly positioned portfolio. This approach reflects a commitment to depth-oriented growth rather than mass-market expansion.

Pet Prince has expanded its partnerships with eco-friendly brands such as Cat’s Best, introducing organic and sustainable solutions to the Vietnamese market.

We define social responsibility not as a supplementary activity, but as an integral component of our long-term strategy: where business growth is inextricably linked to respect for the environment and the community

The Best Partner Award from Bowwow serves as a prestigious recognition of Pet Prince’s distribution prowess and market development excellence within Southeast Asia.

This accolade transcends mere sales performance; it stands as a testament to our operational efficiency, market-building expertise, and our steadfast commitment to maintaining enduring strategic partnerships with international collaborators.

Our ten-year milestone represents more than just a passage of time; it marks a strategic phase of restructuring and refining our distribution ecosystem.

Guided by the vision “Together We Innovate,” we reaffirm our philosophy of long-term collaboration—where innovation is driven not only by product quality but also through operational excellence, transparent policies, and a steadfast commitment to our partners. Pet Prince has now transitioned into a phase of systematic growth with a clear and definitive strategic direction

2024 marked a significant milestone as Pet Prince unveiled JirehO at the PPIC event, showcasing our strategic commitment to developing a product portfolio deeply rooted in an understanding of the needs and behaviors of Vietnamese pet owners.

Beyond mere brand expansion, Pet Prince focuses on researching nutritional trends, consumer habits, and local market dynamics to create solutions that are relevant, practical, and capable of sustainable growth. JirehO is more than just a new product; it is the culmination of years of accumulated market expertise, distribution data, and close collaboration with our extensive dealer network.

This milestone signals Pet Prince’s evolution—transitioning from a traditional distributor to a proactive solution developer, enhancing our value within the supply chain and solidifying our strategic leadership in Vietnam’s pet industry.

n 2025, Pet Prince, accompanied by prominent dealers, conducted a direct visit to the Bowwow factory in South Korea—the powerhouse behind the Zenith brand.

This event was far more than a networking activity; it served as concrete evidence of the enduring strategic partnership between the manufacturer and Pet Prince in our role as a dedicated market developer in Vietnam.

By establishing a transparent supply chain and official distribution rights, Pet Prince has bolstered the confidence of its dealer network while affirming its capacity to build, position, and develop the Zenith brand systematically within the domestic market.

Pet Prince does not merely distribute products; we proactively shape the brand strategy—from managing distribution systems and market imagery to safeguarding the long-term value for our partners.

The launch of the JirehO product line, manufactured in Vietnam, marks a pivotal transition for Pet Prince from a traditional distributor to a proactive participant in the product development process.

Localizing production not only optimizes costs and enhances market agility but also serves as a powerful demonstration of our expertise in quality control, brand building, and the creation of a sustainable value chain.

This milestone is a cornerstone of our long-term strategy: to systematically strengthen our internal capabilities, broaden our growth horizons, and secure a stable competitive advantage for our entire distribution network.